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Better With A Business Broker: IBBA Launches National Education Campaign



March 8, 2017 – INDEPENDENCE, OH – So you’re going to sell your business. How are you going to keep your focus while undertaking what might be the biggest financial transaction of your life? And how are you going to make sure you maximize your selling price or get a fair deal on what you’re buying? There’s so much that goes into selling or buying a business. That’s why the International Business Brokers Association (IBBA) is launching a campaign called, “Better with a Business Broker.”

“We want to raise awareness among business owners of the value and expertise that business brokers provide,” explained Kylene Golubski, Executive Director of the IBBA. “All too often business sellers think they can do it alone, or that having an accountant or attorney handle the paperwork is good enough. But there is so much more than paperwork involved; especially if the owner is selling a business that has been his or her life’s work; emotions can run high. You need someone by your side that has the expertise to guide you through a complex process and maximize the sales price. That’s why business brokers are such a valuable component of the process.” The education and outreach plan includes media outreach, presentations, community outreach and an increased social media presence.

In addition to educating the public about the role of a business broker, IBBA is also providing its members with valuable tools to use on a local level. “We will be expanding resources for our members to use so that they can also carry the message to their marketplaces about the critical role of a professional business broker and why using a broker leads to a better outcome for the seller. It really is better with a broker.”

About the International Business Brokers Association
The IBBA provides business brokers with education, conferences, professional designations and networking opportunities. As an exclusive education opportunity, it offers coursework and seminars required to obtain its prestigious Certified Business Intermediary (CBI) certification.

The IBBA also strives to create professional relationships with successful business transaction advisors to increase the value of the IBBA to its members and to be a leader in the exchange of business referrals. Membership in the IBBA includes these excellent networking opportunities, as well as a complete package of other benefits and services. Formed in 1983, the IBBA has members around the world. For more information about the IBBA, visit the website at www.ibba.org

Media Contacts:
Cole Buergi                                                                           Susan Finco
Leonard & Finco Public Relations, Inc.                   Leonard & Finco Public Relations, Inc.
920-965-7750                                                                        920-965-7750
cbuergi@LFpublicrelations.com                                   sfinco@LFpublicrelations.com