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Internet Marketing Strategies for Business Brokers


Course #200   Credit Hours: 4

Understanding Internet marketing is imperative to the success of today’s business broker. Business sellers want Internet-savvy brokers with proven abilities, and buyers are searching for opportunities online. “Internet Marketing Strategies for Business Brokers” will teach you how to create an effective internet marketing plan that delivers results, inclusive of website design, search engine optimization, social media, email marketing and pay-per-click advertising. It answers popular questions such as, “What determines my Google search result placement?”, “How much should I budget for online marketing?”, “What are good response and conversion rates?” and “How do I know if it’s working?” The information will prepare you to conduct Internet-based marketing activities yourself and/or competently hire outside firms to do so.