Be a Data-Driven Broker: Using ValuSource Market Comps to Align Sellers, Buyers, and Reality
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Want to price your listings with confidence—and back it up with data that earns client trust? In this practical, demo-packed webinar, you’ll learn how to harness the full power of the ValuSource Market Comps database, an IBBA member benefit, to develop a Most Probable Selling Price (MPSP) based on real, broker-sourced transaction data.
You’ll discover how to:
- Quickly find relevant comps using SIC, NAICS, business size, and location filters
- Understand and apply key valuation metrics like discretionary earnings, price-to-earnings, and price-to-revenue multiples
- Use built-in data analyzers to present a compelling, data-backed value story
- Set realistic pricing expectations with clients—eliminating guesswork and building trust
- Use critical sanity checks to validate and defend your conclusions
Whether you’re pricing a fresh listing or navigating tough negotiations with buyers or sellers, this session will equip you with the tools and confidence to support your pricing with credibility.