Aaron Johnson

Aaron Johnson is a business owner, investor, and advisor based in Northeast Wisconsin. He is President of Craft Coating, a zinc electroplating company serving small to mid-sized manufacturers, and owner of a growing portfolio of commercial real estate holdings. As a business intermediary, Aaron works with owners who are planning succession, evaluating a sale, or exploring growth through acquisition or franchising. Having built and operated multiple businesses himself, Aaron understands the operational, financial, and personal dimensions of ownership transitions. His approach is disciplined, confidential, and relationship-driven, with a focus on protecting value and creating aligned outcomes for buyers and sellers. Aaron is active in his local business community and is committed to helping entrepreneurs navigate meaningful decisions with clarity and confidence.

Specialty Areas

• Industrial Services
• Manufacturing