Heather Schmidt

Heather Schmidt brings a founder’s insight and an operator’s discipline to her role as an M&A Advisor at Exit Equity. She partners with business owners to develop thoughtful exit strategies, strengthen enterprise value, and navigate every stage of the sale process with clarity and confidence. Before joining Exit Equity, Heather co-founded Union Square Donuts, growing it from a single shop into a nationally recognized multi-unit bakery brand in Boston. She has since led and advised founder-led companies across the food, beverage, retail, tech, fitness, and consumer product sectors. As a Growth Consultant with Crews & Co. and a Certified Exit Planning Advisor, she helps entrepreneurs align leadership, improve profitability, and prepare their businesses—and themselves—for what comes next.