Steve Abdalla

Stephen Abdalla is the founder of The Listing Practice, a marketing services firm serving business brokers and M&A advisors. He brings an unusual combination of credentials to the role: six years as a VR Business Brokers franchise owner in Hawaii, where he was ranked #1 among 110 franchise owners in 2007 and named the network's Most Valuable Intermediary in 2006, followed by more than a decade running marketing programs at scale — most recently as CMO and General Manager of a B2B data company, where he led a full marketing transformation that doubled revenue and facilitated the firm's acquisition. He holds a Stanford MBA, is a former Bain & Company consultant, and is pursuing active CBI recertification. The Listing Practice specializes in seller-attraction marketing for Main Street brokers and boutique M&A advisors, leading with a free diagnostic review before recommending any channel investment.