Jocelyn Ruiz

Jocelyn Ruiz is a Business Broker and co-owner of First Choice Business Brokers Tustin, helping business owners throughout Southern California confidentially prepare for and navigate the sale of their businesses. With a real estate career dating back to 1989 and a California Broker License since 2003, she brings decades of experience in negotiation, transactions, financing, and client representation. Her focus includes healthcare and medical practices, medspas, skilled trades, service businesses, logistics, construction, and manufacturing. Jocelyn works with owners considering retirement, relocation, succession, or their next chapter, as well as qualified buyers seeking established businesses. Her approach is high-touch, confidential, and centered on clear communication, thoughtful preparation, and protecting the value and legacy owners have built. “I help business owners sell what they built.”

Specialty Areas

• Food & Beverage
• Health Care/Social Assistance