EPISODE 2

There’s No Secret Sauce for Creating Strong Marketing Strategies

The reality is there’s no magical technique to market a business. What does work is being steady and consistent with your marketing by providing value to your audiences and creating content around specific problems allows potential customers, seeking solutions, to find your brand. Learn from a business marketing expert as he shares insights to help you build your brand.

Host: Cress Diglio
Guest: Luis Suarez, Founder and CEO
Tortuga Marketing

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Who’s behind the mic?

Cress V. Diglio, CBI, M&AMI, Managing Partner of Calder Associates

Cress has more than 20 years business brokerage experience and has been an active member of the International Business Brokers Association (IBBA) for 15 years. He has earned both the Certified Business Intermediary (CBI) and Merger & Acquisition Master Intermediary (M&AMI) designations and has been involved with more than 500 successful business transactions. Cress is recognized as a Fellow of the IBBA for his achievements and contributions and served as IBBA Chairman in 2015. In 2017 he was recognized with the IBBA’s Chair Award for his ongoing work on behalf of the industry.
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