Buyer Beware, Broker Be Aware!
Misery, divorce and bankruptcy! Bad things can happen when a buyer makes the wrong choice. Gain valuable insight from guest...
Misguided expectations, greed, and pride are among the top reasons a seller kills their own deal. One of the best in the business, Russell Cohen, shares what he’s learned in his 20+ years brokering deals. From setting expectations upfront with the seller to understanding their motivation for selling, Cohen provides his insights to help other brokers succeed. He also provides strategic advice to business owners seeking to sell.
Host: Cress V. Diglio
Guest: Russell Cohen, Franchise Owner
Murphy M&A
Podcast: Play in new window | Download (Duration: 31:15 — 42.9MB)
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Cress V. Diglio, CBI, M&AMI, Managing Partner of Calder Associates
Cress has more than 20 years business brokerage experience and has been an active member of the International Business Brokers Association (IBBA) for 15 years. He has earned both the Certified Business Intermediary (CBI) and Merger & Acquisition Master Intermediary (M&AMI) designations and has been involved with more than 500 successful business transactions. Cress is recognized as a Fellow of the IBBA for his achievements and contributions and served as IBBA Chairman in 2015. In 2017 he was recognized with the IBBA’s Chair Award for his ongoing work on behalf of the industry.
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