Don't sell your business short by accepting unfavorable financial terms, and don't just close the doors because you don't think...
EPISODE 4
For Sale: Marketing Your Business for Success
Do you have a social media marketing plan? Do you need one? Marketing is a key component of any business, whether you’re the business owner, buyer or seller. As the founder of one of Inc. Magazine’s Fastest Growing Companies in 1985, Jeff Slater knows a thing or two about marketing. In this episode, Jeff, author of Unraveling the Mysteries of Marketing, shares his counterintuitive marketing tips that can help make you and your business memorable.
Host: Cress V. Diglio
Guest: Jeff Slater, The Chief Listening Officer for The Marketing Sage Consultancy
Podcast: Play in new window | Download (Duration: 42:40 — 58.6MB)
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Who’s behind the mic?
Cress V. Diglio, CBI, M&AMI, Managing Partner of Calder Associates
Cress has more than 20 years business brokerage experience and has been an active member of the International Business Brokers Association (IBBA) for 15 years. He has earned both the Certified Business Intermediary (CBI) and Merger & Acquisition Master Intermediary (M&AMI) designations and has been involved with more than 500 successful business transactions. Cress is recognized as a Fellow of the IBBA for his achievements and contributions and served as IBBA Chairman in 2015. In 2017 he was recognized with the IBBA’s Chair Award for his ongoing work on behalf of the industry.
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