EPISODE 4

Greed and Pride: Top Ways Business Sellers Kill Their Own Deals

Misguided expectations, greed, and pride are among the top reasons a seller kills their own deal. One of the best in the business, Russell Cohen, shares what he’s learned in his 20+ years brokering deals. From setting expectations upfront with the seller to understanding their motivation for selling, Cohen provides his insights to help other brokers succeed. He also provides strategic advice to business owners seeking to sell.

Host: Cress V. Diglio
Guest: Russell Cohen, Franchise Owner
Murphy M&A

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Who’s behind the mic?

Cress V. Diglio, CBI, M&AMI, Managing Partner of Calder Associates

Cress has more than 20 years business brokerage experience and has been an active member of the International Business Brokers Association (IBBA) for 15 years. He has earned both the Certified Business Intermediary (CBI) and Merger & Acquisition Master Intermediary (M&AMI) designations and has been involved with more than 500 successful business transactions. Cress is recognized as a Fellow of the IBBA for his achievements and contributions and served as IBBA Chairman in 2015. In 2017 he was recognized with the IBBA’s Chair Award for his ongoing work on behalf of the industry.
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