{"id":993,"date":"2021-04-09T17:15:56","date_gmt":"2021-04-09T21:15:56","guid":{"rendered":"https:\/\/www.ibba.org\/insights\/?p=993"},"modified":"2021-04-12T09:15:56","modified_gmt":"2021-04-12T13:15:56","slug":"know-your-market-know-your-buyer","status":"publish","type":"post","link":"https:\/\/www.ibba.org\/insights\/know-your-market-know-your-buyer\/","title":{"rendered":"Know Your Market, Know Your Buyer"},"content":{"rendered":"<p>Getting timely, relevant and accurate information is imperative to know your market, know your buyer, and set client expectations. Enter Market Pulse, the go-to quarterly resource providing critical market insights and invaluable data, while enhancing the awareness and perception of the business brokerage profession. Be sure to listen as Lisa shares the history of the Market Pulse Survey, why it&#8217;s so important to participate in the industry survey, and how it can be one of the best resources you&#8217;ll ever use.<\/p>\n<p class=\"ex-ex-\"><strong>Host<\/strong>: Cress V. Diglio<br \/>\n<strong>Guests<\/strong>: Lisa Riley, CBI, CM&amp;AP, CBBI, PhD Principal of <a href=\"https:\/\/www.deltabusinessadvisors.com\/\" target=\"_blank\" rel=\"noopener\">Delta Business Advisors<\/a><\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_2894\"><audio class=\"wp-audio-shortcode\" id=\"audio-993-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/ibba\/www.ibba.org\/insights\/wp-content\/uploads\/sites\/2\/2021\/04\/IBBA-S5E3-2021-know-your-market-know-your-buyer.mp3.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/ibba\/www.ibba.org\/insights\/wp-content\/uploads\/sites\/2\/2021\/04\/IBBA-S5E3-2021-know-your-market-know-your-buyer.mp3.mp3\">https:\/\/media.blubrry.com\/ibba\/www.ibba.org\/insights\/wp-content\/uploads\/sites\/2\/2021\/04\/IBBA-S5E3-2021-know-your-market-know-your-buyer.mp3.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/ibba\/www.ibba.org\/insights\/wp-content\/uploads\/sites\/2\/2021\/04\/IBBA-S5E3-2021-know-your-market-know-your-buyer.mp3.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/www.ibba.org\/insights\/?powerpress_pinw=993-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/ibba\/www.ibba.org\/insights\/wp-content\/uploads\/sites\/2\/2021\/04\/IBBA-S5E3-2021-know-your-market-know-your-buyer.mp3.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"IBBA-S5E3-2021-know-your-market-know-your-buyer.mp3.mp3\">Download<\/a> (Duration: 37:57 &#8212; 52.1MB)<\/p>","protected":false},"excerpt":{"rendered":"<p>Getting timely, relevant and accurate information is imperative to know your market, know your buyer, and set client expectations. Enter Market Pulse, the go-to quarterly resource providing critical market insights and invaluable data, while enhancing the awareness and perception of the business brokerage profession. Be sure to listen as Lisa shares the history of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[479],"tags":[],"class_list":["post-993","post","type-post","status-publish","format-standard","hentry","category-season-5"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Listen In: Know Your Market, Know Your Buyer | IBBA Insights<\/title>\n<meta name=\"description\" content=\"Have you used Market Pulse Survey data as a resource to support your work as a business broker? 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